Edito Janvier 2004

Brève 24 Octobre 2004 Capgemini reçoit l'ITSMA Marketing Exellence Award A l'occasion de sa 10ème Conférence, l'ITSMA vient d'attribuer à Capgemini un Marketing Excellence Diamond Award pour le lancement de sa campagne Collaborative Business Experience d'avril 2004 A l'occasion du dixième anniversaire de Diamond Award Presented at ITSMA’s 10th Anniversary Marketing Conference, “Marketing Matters” LEXINGTON, Massachusetts and PARIS – October 20, 2004 – Information Technology Services Marketing Association (ITSMA) named Capgemini, one of the world’s largest providers of Consulting, Technology and Outsourcing services, a winner of the ITSMA Marketing Excellence awards. Capgemini was among 12 winners announced at the awards banquet and dinner as part of ITSMA’s 10th anniversary Marketing Conference last night in Cambridge. With the Marketing Services awards, ITSMA recognizes special achievement in marketing technology services and solutions. Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively on the largest segment of the technology business: technology services and solutions. The awards program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness, and managing the customer experience. The program looks beyond flash and glitz to emphasize excellence in the three most critical aspects of success: innovation, execution, and business results. ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and events we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com. Capgemini received the Marketing Excellence Diamond Award in the category of “Enhancing Brand and Reputation” for the launch of the Collaborative Business Experience global brand campaign in April 2004. The program execution of the Collaborative Business Experience campaign extended beyond traditional marketing & communications into sales, delivery and people management channels, and represents a new way of thinking in the professional services category. Dave Munn, president and CEO of ITSMA. a à cette occasion indiqué le caractère innovant de la campagne Collaborative Business Excellence de Capgemini. Une In 2004, Capgemini has received numerous awards and accolades from Forbes, CRM Magazine, VAR Business, KM World, Software Magazine, Consulting Magazine, The Banker, OSS/Billing World and the Telly Awards, to name a few. Bertrand Villeret ConsultingNewsLine Selon communiqué Capgemini Pour info: www.us.capgemini.com/news/awards.asp Copyright Quantorg 2004 ConsultingNewsLine All rights reserved Reproduction interdite		Planetecologie.org

Brève
24 Octobre 2004

Capgemini reçoit l'ITSMA Marketing Exellence Award

A l'occasion de sa 10ème Conférence, l'ITSMA vient d'attribuer à Capgemini un Marketing Excellence Diamond Award pour le lancement de sa campagne Collaborative Business Experience d'avril 2004

A l'occasion du dixième anniversaire de Diamond Award Presented at ITSMA’s 10th Anniversary Marketing Conference, “Marketing Matters”

LEXINGTON, Massachusetts and PARIS – October 20, 2004 – Information Technology Services Marketing Association (ITSMA) named Capgemini, one of the world’s largest providers of Consulting, Technology and Outsourcing services, a winner of the ITSMA Marketing Excellence awards. Capgemini was among 12 winners announced at the awards banquet and dinner as part of ITSMA’s 10th anniversary Marketing Conference last night in Cambridge. With the Marketing Services awards, ITSMA recognizes special achievement in marketing technology services and solutions.

Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively on the largest segment of the technology business: technology services and solutions. The awards program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness, and managing the customer experience. The program looks beyond flash and glitz to emphasize excellence in the three most critical aspects of success: innovation, execution, and business results.

ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and events we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the
United Kingdom, India, and Japan. Learn more at www.itsma.com.

Capgemini received the Marketing Excellence Diamond Award in the category of “Enhancing Brand and Reputation” for the launch of the Collaborative Business Experience global brand campaign in April 2004. The program execution of the Collaborative Business Experience campaign extended beyond traditional marketing & communications into sales, delivery and people management channels, and represents a new way of thinking in the professional services category.

Dave Munn, president and CEO of ITSMA. a à cette occasion indiqué le caractère innovant de la campagne Collaborative Business Excellence de Capgemini.

Une In 2004, Capgemini has received numerous awards and accolades from Forbes, CRM Magazine, VAR Business, KM World, Software Magazine, Consulting Magazine, The Banker, OSS/Billing World and the Telly Awards, to name a few.

Bertrand Villeret
ConsultingNewsLine
Selon communiqué Capgemini

Pour info:
www.us.capgemini.com/news/awards.asp